This majestic, stylish hotel now sits imposingly on Place de la Gendarmerie once again, the famous Saint-Tropez place immortalized in the just-as-famous film series starring Louis de Funès.…. If the building could talk, it would tell you its story – a story which goes back to the height of Saint-Tropez’s fame. It starts in 1928.

The village of Saint-Tropez

Guy de Maupassant fell in love with Saint-Tropez in 1887. Five years later, painter Paul Signac moored his « Olympia » sail boat in this little fishing port writing: « I have just discovered happiness ! ». Enthralled by the beauty of the landscape and its unique light, the painter had his friends Matisse and Bonnard visit, quickly followed by Colette, Jean Cocteau, Joseph Kessel and Coco Chanel.

In this hive of cultural activity, Marcelin and Augustine Aubour built a hotel close to the port, place de la Croix de Fer.

Inaugurated in 1931, the Hôtel de Paris became a hotspot for artists seeking inspiration. In her diary, Augustine Aubour confided that : « The “little” hotel Marcelin and I had spent so long dreaming of emerged much greater once built : two floors, a large terrace above and a restaurant on the ground floor. Its façade stands proudly at the gateway to Saint-Tropez. » Dunoyer de Segonzac lived there throughout the year, Mistinguett et Clark Gable were regulars and Louis Lions’ Grand Marnier soufflé served in the hotel’s restaurant, Leï Mouscardins, had the whole region swooning. In the fifties, the establishment lived up to its name more than ever before. Topped with a third floor and fitted with air conditioning (a first at that time), the hotel was living to the rhythm of the Saint-Germain-des-Prés intelligentsia who flocked to the location with Juliette Gréco, Boris Vian, Jean-Paul Sartre, all clients of the hotel. Brigitte Bardot’s performance in Vadim’s “And God Created Woman” cemented the village’s reputation as the ultimate summer playground for the international jet-setting crowd. The world of sport (football and boxing particularly) hurries up there. Indeed, the Aubour are sportsmen themselves : Marcel, the father, is a boxer and Marcel, the son, will be the illustrious goalkeeper of France national football team.

Years later, thanks to local architect François Vieillecroze, the Hôtel de Paris Saint-Tropez was reborn on behalf of the new owner, emerging triumphant once again like the proverbial phoenix.

To propose a bigger, more glamourous and chic hotel with a contemporary design based on five themes: the sixties, the Mediterranean, water, women and Brigitte Bardot. Several photographs in the effigy of the star are hanged throughout the hotel, featuring never-before-seen signed photos of Brigitte Bardot in the Presidential Suite.

The hotel blends seamlessly into the local architecture, clad in an ochre façade and sporting ancient Roman tiles on the roof, evocative of those used in the old port. Featuring majestic arches and sweeping bay windows with metallic canopies, the Hôtel de Paris Saint-Tropez appeals to the senses and invites guests to step and explore.

The contemporary purity of space and volume in the lobby provides an element of magnificent, unexpected contrast. Tight architectural lines create wide, open spaces enhanced by the decoration dreamt up by interior designer Sybille de Margerie.

« Pebble » armchairs by Imperfettolab snuggle against walls embellished with white rosettes like fine lace, while an hypnotic video from the creators of Moving Design features a colourful ballet of floating jellyfish. A majestic chandelier comprised of 3 500 ivory-varnished aluminium petals flaunts its poetic curves, constrasting prettily with a group of ebony black resin sculptures by Laurence Bonnel that stand on the grey marble floor. The Atrium’s central skylight catches the yes, which is then drawn to the swimming pool suspended fifteen metres overhead, a symbol of the outrageaous Saint-Tropez flair. Like silent bubbles, the see-through lifts hover, seemingly full of promise of the enchantements that await.

It is with pride and with an edgier look that the Hôtel de Paris Saint-Tropez affirms itself as new and old, the timeless Grand Hôtel of the Golf of Saint-Tropez.